The Trust Survey is a new feature of the McAfee SECURE service that helps you understand the level of trust people have in your site.
The survey is available to visitors on your certification page and collects data about the trustworthiness of your site. It gives you valuable insights into how your site is perceived by visitors in a time of heightened security concerns on the internet.
The Trust Survey is currently in beta.
Who can see the Trust Survey results?
Data from the Trust Survey is only available in your account and is not publicly disclosed. You can find the results in the Trust Survey section.
How do I improve my trust rating?
You will find recommendations for improving your trust rating on the Trust Survey page in your account. We also recommend reading our blog where we highlight many tips and tricks for improving trust.
Where do visitors see the survey?
Visitors see an unobtrusive survey on both the verification page and verification modal.
Who am I being compared to?
As the Trust Survey collects responses from McAfee SECURE certified sites' verification page and modal, we show you how your score compares to other companies using the McAfee SECURE service.
You may have noticed that your Trust Survey page includes data on SiteAdvisor software users (known in many places as McAfee WebAdvisor). These customers see McAfee SECURE certified sites highlighted in search results.